Media Ratings: Anomalies, Assertions, and Oddest Metric Formulations of 2026

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Context: Production Year over Year

 

Context: Streaming, Broadcast, Cable, Other

From

Context: USA ratings from Nielsen

  • Top Shows 2024-25, THR

Context: Global Audience by Region from Netflix

From Netflix Q2 2025 Earnings Report via THR

Methodology

  • Netflix “monthly active viewers” circa THR, 2025-11-05. Defined as a viewership metric for its ad supported subscriptions, claims 190M MAV in the “12 countries where it offers and ad tier.” MAV is defined as the number of users who have watched at least one minute of ad-supported programming multiplied by the average number of people in a household.
  • Amazon claims 315M “unduplicated monthly views” worldwide on ad-tier content from Amazon Prime Video. “Amazon said the count was based on its own internal data over a period of 12 months, from September of last year through August of this year.”  Was 200M in April 2024. Variety 2025-11-11

 

Specific Media Objects, Relations

  • His and Hers
    • Retains 1. Deadline. 2026-01-20.
    • Becomes Netflix’s #10 most popular English-language TV title. Crosses 98.2M views. Variety. 2026-04-14.
  • Fallout Season 2
    • Reaches 83M Worldwide sez Amazon. Also, uptick in Season 1. THR. 2026-03-30
  • The Lord of the Rings: The Rings of Power
    • THR, 2026-05-13. Self-reported as “over 186M viewers worldwide”. Season three will premiere on Nov 11, 2026. One of the “hightst performing and most-viewed titles ever on Prime Video.” S1 had “largest launch of any Prime Video series ever in the first 91 days. S2 not as strong.
  • The Boys Season 5
    • Breaks Prime Video Ratings, THR 20260519. Audience of 57M per episode globally, given 5 week data. Ranks in top 10 most-viewed seasons of any original series.
  • Spider-Noir
    • In Just 6 Days to #1. Collider. 2026-06-02
    • Spider-Noir replaces The Boys as Prime Video’s top superhero hit. MSN 2026-06-04.
    • Dethroned The Boys. Screenrant. 2026-06-01
    • it is not an MCU show, it’s rated too high on Rotten Tomatoes. Forbes.  2026-05-28.
  • Euphoria Season 3
    • Final Season 25M, E01 8.5M day-3, E03 8.9M day-3, E08 8.7M day-3. Up 17% from 21.5M viewers for “Season 2.” HBO MEASURES AND USES 90-DAY VIEWS, AKA 12.85-WEEK.  THR. Also note sampling is < 10 weeks. 2026-06-04

Published by sunglint

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