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Media Ratings: Anomalies, Assertions, and Oddest Metric Formulations of 2026

sunglint2026-01-212026-03-31alpha60, amazon prime video, bittorrent, cable, metadata, metrics, netflix, nielsen, question mark, ratings

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Context: Production Year over Year

 

Context: Streaming, Broadcast, Cable, Other

From

Context: USA ratings from Nielsen

  • Top Shows 2024-25, THR

Context: Global Audience by Region from Netflix

From Netflix Q2 2025 Earnings Report via THR

Methodology

  • Netflix “monthly active viewers” circa THR, 2025-11-05. Defined as a viewership metric for its ad supported subscriptions, claims 190M MAV in the “12 countries where it offers and ad tier.” MAV is defined as the number of users who have watched at least one minute of ad-supported programming multiplied by the average number of people in a household.
  • Amazon claims 315M “unduplicated monthly views” worldwide on ad-tier content from Amazon Prime Video. “Amazon said the count was based on its own internal data over a period of 12 months, from September of last year through August of this year.”  Was 200M in April 2024. Variety 2025-11-11

 

Specific Media Objects, Relations

  • His and Hers Retains 1. Deadline. 2026-01-20.
  • Fallout Season 2 Reaches 83M Worldwide sez Amazon. Also, uptick in Season 1. THR. 2026-03-30

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