Nielsen Shocked, Shocked

CEO out to tell the world that they have numbers, numbers, numbers just the way you want them.

“We don’t have to do reach and frequency by age and gender. We can do it by income level. We can do it by geographic cuts.”

“Nielsen’s measure of how many people see programs and commercial breaks has long undergirded these sales talks, but in 2022, Nielsen finds itself without industry accreditation…”

CBS first to move away … “citing a plethora of rival measurement services and Nielsen’s slow progress to finding ways to count audiences watching video on smartphones and other digital screens.”