Media Ratings: Anomalies, Assertions, and Oddest Metric Formulations of 2022

Several claims about streaming superiority, listed chronologically as:


Obi-Wan Kenobi, “Rack up Huge Premiere Audiences“. Nielsen data, again with this. The metric? Week of May 23rd, “5.1 billion minutes for Stranger Things all episodes versus “1 billion minutes” for the first two episodes. Which is good, because only The Mandalorian (which season, episodes?) and Loki also crossed the billion the first week. Suggestion is that it’s the first week that matters, which is Ye Olde Nielsen +7 Day ratings methodology, from cable/broadcast. And then, by the end of season one, “Obi-Wan Finale Breaks Star Wars Viewership Record.” Deadline with data from Samba TV. The metric? “3M US terrestrial TV households who’ve watched a show for at least five minutes.” There are +4 Day ratings of 1.8M (and 2.14 +4 Day for episode 101), higher than the Boba Fett finale 1.5M (first episode 1.5M). For reference, Mando S02E01 was 2.08M. Again, this is only USA.

Stranger Things, Re: Ruling 2022 Streaming Charts says Nielsen, (deadline, variety, engadet). The metric? 52 billion “viewing minutes.” Billion, Quadrillion, assuming all episodes.


House of the Dragon 110 (907M minutes week finale -2, 921 M minutes week finale -1) but “(The HBO Max figure doesn’t include any linear or on-demand viewing from HBO’s cable channels.)”

Rings of Power 108 (966M minutes finale -2, 988M minutes of watch time week finale -1) for a total series watch time of (6.38 billion minutes) “to become Prime Video’s biggest series to date in the Nielsen rankings.”

More of this ilk:

House of the Dragon vs Rings of Power Ratings Are Out And We Have A Winner

How ‘House of the Dragon’ and ‘Rings of Power’ Streaming Viewership Overlaps, According to Nielsen, Variety, 2022-11-10

Amazon’s Silence on ‘The Rings of Power’ Audience Size Is Deafening, Variety, 2022-11-04

House Of The Dragon Finale Nielsen Ratings Fall Short Of Rings Of Power, ScreenRant, 2022-11-19


‘Andor’ Struggles With Ratings and Audience Demand, Star Wars News Net


Wednesday snaps Stranger Thing 4 Netflix record. The metric? “According to Netflix’s data, “Wednesday” is the new record holder for the most hours viewed in a week for an English-language TV series on Netflix. “Stranger Things” Season 4 previously held the record with 335.01 million hours viewed, which was counted during the week of May 30 – June 5.”


‘Tulsa King’ Renewed for Season 2 at Paramount+. The metric? “the premiere episode aired on Paramount Network following a new episode of “Yellowstone.” In that airing, the series drew 3.7 million viewers, making it the best new linear cable premiere of 2022.”