Background
See wiki on Upfront (advertising). THR upfronts tag
Upfronts 2025
Amazon: Aggressive moves expected, watch out everybody, Variety 20250106. The upfront can be streamed on Amazon Prime Video.
Netflix: Ad Tier Has More than 94M Users, in-house ad platform takes shape and live in USA and Canada, EU, JP, BZ to follow. “The suite includes new data options, more programmatic buying options, and additonal measurement options.” Also, we are doing something with AI. Netflix hosted it’s “Tudum Global Fan Event” in Los Angeles. ArsTechnica, 2025-06-01. Tudum can be streamed directly on Netflix.
WB/HBO/MAX: “An annual brag-fest thrown with the sole purpose of selling advertising space… In fact, the company was the first this week to populate its presentation with more suits than actors… The strongest case for advertising came with the so-called “White Lotus Effect,” which got more oxygen than any other single piece of programming. Spenley cited ample brand partnerships and noted the correlation between the show’s locales with tourism booms. “I don’t want to brag, but it feels like we’re building national economies out here,” … had TWL blonds out to open the show with a cute bit… As one of several media giants boasting a storied film studio to present this week, it was notable how little attention was paid to WBD’s film slate. The stunning success of Sinners, its own movie, got more attention during Michael B. Jordan’s cameo at the Amazon pitch ” THR.
Disney: THR. “NFL stars opened but were weak. Then Iger, trailers, Kimmel takes us out. Tight 90 minutes. … clip played very, very well in the room — as did most of what Disney chose to share over the afternoon… Disney presentation shrewdly played up franchises and IP more than numbers… but there were some Moana/Moana 2
