How Netflix Lost Big to Amazon in India

“Until a couple years ago, video piracy was rampant and the urban Indian could easily download pretty much any content off easily accessible torrents on the web. But that has changed. The Indian government adopted a stricter digital policy that banned many such sites, providing a welcome boost to streaming services.”

 

 According to a recent industry report by KPMG India, Western programming only commands a minuscule half a percent share of viewership on Indian television, compared with over 60 percent for domestic entertainment. Similarly, Hollywood and foreign films manage a less than 10 percent share at the box office.